Business Unit Digital Analytics
As a digital analytics specialist we provide a wide range of analytics consultancy and services to data driven organizations and web agencies.
Delivering Core-Statements
We work with scientifically-based knowledge about user behavior and user experience and combine strong skills in data-engineering, web-engineering and statistics to improve websites and apps based on collected data.
Ensuring Reliable Data
We offer an industry leading solution for organizations to automate the testing efforts of their customized tags (like Google Analytics, Adobe Analytics, Webtrends, AdWords (SEM) and over 150 more). With our SaaS platform, digital analysts can create their own tests in Chrome and let them run later as needed on tagmanager deployments or run them regularly to detect unwanted changes on the selected websites quickly.
Generating Valuable Insights
We optimize the user experience on your website, maximize your marketing campaign return and increase your conversion rates.
Business Unit Organizational Development
For data driven organizations, we offer our scientific in-depth knowledge of industrial and organizational psychology together with a variety of practical methods. Our projects are not limited to but can focus on:
- Evaluating priorities of organizational development goals
- Fostering innovation, communication, teamwork, job satisfaction or productivity
- Implementation of a sustainable and efficient information management
- Shaping a data driven organizational culture
About us
With all our services and with our commitment, we ensure data driven organizations for their important decisions that:
- they can trust in high quality data,
- all collected data will be used in a responsible manner and
- they can rely on transparent and independent guidance